Santa Monica-based home care provider HomeHero announced that it is launching a new care management platform.

“In order for home care to be the discharge of choice for hospitals and skilled nursing facilities, a lot of other services have to accompany home care,” CEO and co-founder Kyle Hill said. “It’s not just personal care and companionship, but meal delivery, physician house calls, home modification, etc., that makes home care a better discharge.”

The new technology platform, known as HomeHero Collaborative, will add other services offered by vetted providers at a discounted rate. Services will vary by region, but the company already has a diverse array of members, including Mom’s Meals, Instacart and PillPack, as well as handyman and cleaning services.

HomeHero launched in January 2014 with $3 million in startup capital. It secured $20 million in Series A funding in June, 2015.

Our Take: HomeHero is planting its flag by taking the position that many home health care companies desperately want: “To be the discharge of choice for hospitals and skilled nursing facilities.”

HomeHero has differentiated itself and enhanced its value proposition by combining, through technology, services often needed by those requiring home care (as well as their spouses and caregivers.)

Think about it: in many cases, ACOs and hospitals prefer to have a single point-of-contact that can coordinate care and prevent hospital readmissions. Today, that care coordination is typically managed by the ACO or hospital, but those resources are becoming increasingly strained.

We don’t know how far their technology reaches today, and the strength of the platform is only as good as the members of their collaborative network. But we see a bright future for HomeHero.

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