Horizon Blue Cross and Blue Shield of New Jersey report that they have formed “a unique, first-of-its-kind statewide alliance” known as the OMNIA Health Alliance. Horizon said the following systems, representing 22 hospitals, their aligned physicians and a multi specialty physician group have joined Horizon BCBS to form OMNIA:
• Atlantic Health System
• Barnabas Health
• Hackensack University Health Network
• Hunterdon Healthcare
• Inspira Health Network
• Robert Wood Johnson Health System
• Summit Medical Group
The group said that it Horizon BCBSNJ will be launching “a new suite of products” for employers that will offer lower premiums and reduced out-of-pocket expenses for consumers.
"The OMNIA Health Alliance will dedicate significant intellectual and financial resources to change this paradigm by developing new approaches to keep individuals healthy through increased population health management and more integrated, coordinated care that rewards better health outcomes, an enhanced patient experience, and lower cost care,” said Horizon BCBSNJ in a news release.
Our Take: The alliance sounds familiar: Anthem in California last year brokered a deal with seven Los Angeles and Orange County hospital systems to create Vivity, the first arrangement of its kind between an insurer and multiple competing hospital systems. Anthem and its partners made it clear that the agreement had been reached with one goal in mind: to compete with Kaiser Permanente. As we have previously reported, Vivity is a hybrid organization with shared goals, packaged under a managed care umbrella, with ACO-like performance measures and financial incentives.